The overall purpose of a social media manager is to lead an organization's social media strategy in order to boost visibility and customer and client engagement. This typically involves managing an organization's online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Social Media Management is sometimes combined with other marketing and communications responsibilities, particularly in small and medium-sized companies.
If you're a whizz with social media and understand how engaging multimedia content can be used in marketing, then a career as a social media manager may be for you
Social Media Management is a relatively new role and there is no fixed career structure. Nevertheless, you could progress in the first ten years to more senior management roles such as the head of social media. You could also consider moving into senior roles with a broader digital communications remit.
Due to the fast changing and developing nature of the social media and digital marketing sector, it can be difficult to predict what will happen to social media jobs in the future. Understanding how to use the increasingly complex analytical tools used by social media platforms, as well as having a thorough knowledge of both organic and paid social media marketing strategies could help you progress.
The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. It can even fall under the scope of an existing job title within a company. Nonetheless, when the term “Social Media Manager” is searched on LinkedIn, over 3,000 open jobs will populate. An additional 5,000-plus are posted on Careerbuilder. Social media positions are in high demand right now as nearly every company has some level of social presence.